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What is Sustainable Development? > Why is it important?
Why is it important?

Why is it important? Sustainable development is becoming the key challenge facing us all in the 21st century. Our current modes of behaviour and consumption cannot continue indefinitely. The well-being of our planet, society, communities and individuals is under threat. We need to better balance our human, social, environmental, material and economic needs.

Sustainable development poses a challenge to the traditional mindset of organisations. Increasingly their performance is judged not just by the services and products they provide or the profits they make but also by the impact they have on human and social well-being and on the natural environment on which we all depend. There is increasing evidence that organisations that take a more sustainable approach enjoy positive benefits.

Benefits of a More Sustainable Approach to Business
Improved operational efficiency Preservation of licence to operate
Enhanced brand value and reputation Promoting and increasing innovation
Customer attraction and retention Improved access to financial capital
Enhanced human and intellectual capital Building and sustaining shareholder value
Improved management of risk Generating increased revenues
Attracting and retaining talented staff Identification of new opportunities
More robust supply chains Stakeholder/community support